I call that the "Dealer Tramp Stamp"; the first few days I had Scoots, I removed ANY trace of my selling dealer off of her, including the dealer tramp stamp, the tacky license plate surrounds, the front plate they screwed DIRECTLY INTO the bumper cover leaving two NASTY holes (which I intend to cover THOSE up with my custom German Europlate in a Europlate mount), and the tacky dealer front floormats. the dealer also game me a neat roadside assistance kit with their logo on it, and that lives under the spare tire cover with the spare tire.