In electing the AUTOBEST car winner, the Jury made its decision taking into consideration 13 criteria, each of them counting a specific number of points that reflect a different importance in the final vote of each car. The price, with 60 points out of a total of 240 available to be distributed among the finalists, is the most important. Other sensitive issues for the region, like distribution network, service and spare parts availability, consumption, versatility and boot capacity, count for 20 points each. All of these specific criteria for the customers in emerging countries totalize more than a half of the total number of points. Other issues, common for all European countries, like new technologies, handling, dynamics, environmental friendly, are less important. The design, evaluated with 30 points maximum, becomes more and more important for the clients in emerging countries.