Hold light flashes and won't shift into high

[tlray]

Hold Mode
If your vehicle’s transmission has hold mode, you can
select this mode to drive with some characteristics
of a manual transmission. With hold mode turned on,
the automatic transmission will stay in a specific
gear range.
Press the HOLD button on the shift lever console to turn
on hold mode. Press the button again to turn off hold
mode, and return to normal automatic transmission
operation.
For the Hatchback, the HOLD light will light up on the
secondary information center. For the Sedan, the HOLD
light will light up on the instrument panel cluster.
See Hold Mode Light on page 3-48

I tried pushing the hold button and nothing happens, I don't remember it flashing