Two sources say GM executives are talking about changing the Aveo's name before it launches next year.
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The name of the first car they'll assemble [at Orion Assembly] is now in question, according to two people briefed on the matter.
GM declined to comment Wednesday on the Aveo name change.
GM is seeking to erase consumers' memories of the former Aveo's cheap appearance by making the upcoming Aveo a more attractive vehicle.
The name change could help disassociate the new subcompact from the former Aveo.