GM North America still refusing to call the next gen car "Aveo":

From a Chevrolet press release dated today:

“As we prepare for Chevrolet’s centennial in 2011, we’re beginning a new chapter in Chevy history,” Ewanick said. “This is a brand that has touched all Americans. We’re proud of our heritage and eager to let people know how we can create a better future through vehicles like the Cruze, Volt and other fuel-efficient models that will be coming soon, including a new sub-compact car and the Spark. We believe this campaign provides a great platform to tell that story.”
Source: 'Chevy Runs Deep' in the 2010 MLB World Series