Is GM now officially dissing the Aveo? Seems like it.

[rodo]

For good or bad, the Aveo has shown up several times in the press as the least expensive car sold in the U.S. where business schools and American car companies don't seem to know how to position this (lowest price) as an advantage outside of commodities. In fact, having a product as complex as an automobile perceived as low cost/"commodity" is generally feared. It's about margin. They seem to have decided it will be easier to launch a new brand than reposition the Aveo name in the US. Notice the lack of any other US-badged models on C&D's 2008 Ten Least Expensive Cars Sold in the U.S. where Aveo held the feared top spot.

This "cheapest car" perception does seem to undeservedly bleed into other areas. I've been disappointed on more than one occasion with sloppy service at places that have done neat work on our other vehicles; it's almost like the attitude was: "Oh, it's just an Aveo."