Yeah, I remember my dad had an '04, I think, Pontiac Grand Prix with that feature. He said that it was a pretty cool feature, but not something that would make him go and buy a car. But I guess we all say that about many features on any car.
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We have a totaled 1998 Pontiac Grand Prix GTP in our garage with HUD. Pretty fun. Very neat feature but it can prove distracting.
Fun fact: the first car on the market to have Heads Up Display was the 1988 Oldsmobile Cutlass Supreme, a W-body. It was, and still is, billed as a safety feature. The second car to be available with it on the market, released a few weeks later, was the 1988 Nissan Silvia (240SX to the United States).